Ireland Global Tourism Project
Client: Ireland
Target Audience: Frequent travelers between the ages of 25-60.
Insight: With a beautiful landscape alongside a culture with a thousand-year history of mysterious stories and myths, a trip to Ireland is more than just a getaway from everyday life, it is a chance for you to write a new story for yourself.
Big Idea: Step into your story and visit the mystical Ireland.
Execution: A 360 campaign portraying Ireland as a destination for people who want to break out of the norm and pursue new adventures, through the use of print, digital, and out of home mediums.
Out of Home
A digital banner that scans the person standing in front of it, and displays them on the banner, surrounding them with the vast greenery of Ireland.
Digital
A YouTube execution that allows users to take a 360 AR tour through the many sights that Ireland has to offer. From the scenic hills and cliffs to some of the most historic pubs in the world, it is an immersive experience that aims to increase affinity and desire for a trip to Ireland.
Art Director: Matt Powers
Copywriter: Linxin Wan
PLEASE NOTE: THIS PROJECT HAS NOT BEEN APPROVED OR COMMISIONED BY A CLIENT. IT WAS CREATED SOLELY FOR A CLASS.