'Snack Tracker’ Popcorn Buckets

Client: AMC Theatres

Insight: At the theater, many people struggle with timing their popcorn consumption so they may savor their snack throughout the whole movie.

Big Idea: Create a way for moviegoers to track their progress of how much popcorn they have left in their bucket.

Solution: Create new, genre-themed popcorn buckets that measure time throughout the movie with various clichés as benchmarks.