Spice it Up
Product: Marvis Toothpaste
Main Message: Change the boring into something unexpected.
Insight: Young people are not excited about brushing their teeth.
Big Idea: Marvis’ unique toothpaste flavors bring boldness to an otherwise mundane task.
Digital Execution - GoPuff
As the user goes to check out, this message will appear on their screen, encouraging them to scan their breath and test how unique it is. They will then have the option to add Marvis toothpaste to their cart.
Digital Execution - Spotify
Young people are tired of listening to the same few songs in rotation.
Upon opening the Spotify app, the user will be greeted with this message, encouraging users to spice up their lives with all new Marvis x Spotify personalized playlists.
Each playlist has a distinct feel of genre and vibe, inspired by different flavors of Marvis toothpaste.
House/EDM
Soft Pop/Folk
R&B/Soul
Heavy metal
Art Director: Matt Powers
Art Director: Ryan Conner
PLEASE NOTE: THIS PROJECT HAS NOT BEEN APPROVED OR COMMISIONED BY A CLIENT. IT WAS CREATED SOLELY FOR A CLASS