Honors/Awards
Art Director: Matt Powers
PLEASE NOTE: THIS PROJECT HAS NOT BEEN APPROVED OR COMMISIONED BY A CLIENT. IT WAS CREATED SOLELY FOR A CLASS.
Honors/Awards
2022 New Talent Silver Award
One Step Greener
Product: Converse Renew sneakers
Insight: The target audience wants to get involved in activism, but struggles to find a good place to start from.
Big Idea: Made from 100% recycled materials, the Converse Renew will help customers make a statement about their values and commitment to sustainability with every step.
Created visuals using Adobe Photoshop
Solo project
Wrote all text including the headlines and body copy