Real as the Real Thing

Client: AMC Theatres

Insight: Streaming has made home viewing more popular than theater outings.

Big Idea: AMC Theatres provides moviegoers with the most immersive experience possible, something they cannot get from their surround sound at home.

Execution: A print campaign showing that no matter the genre movie you see, AMC will make you feel a part of it.

Art Director: Matt Powers

PLEASE NOTE: THIS PROJECT HAS NOT BEEN APPROVED OR COMMISIONED BY A CLIENT. IT WAS CREATED SOLELY FOR A CLASS.