Say Cheese

Product: Polaroid Now Instant Camera

Insight: Photography captures life's fleeting moments with vivid detail, immortalizing memories and emotions that live beyond the present​.

Big Idea: The Polaroid Now’s new autofocus feature makes taking stunning pictures faster than ever, so you can get stunning shots of once-in-a-lifetime moments.

Execution: A print campaign that highlights different fleeting moments that can only be quickly captured in-depth with the autofocus feature of the Polaroid Now.

Art Director: Matt Powers

PLEASE NOTE: THIS PROJECT HAS NOT BEEN APPROVED OR COMMISIONED BY A CLIENT. IT WAS CREATED SOLELY FOR A CLASS.