Signlingo
Client: Duolingo
Insight: Globally, hearing parents struggle to communicate with their deaf children.
Solution: Give hearing parents around the world multiple resources to help them learn sign language within the Duolingo app.
Execution: A sign language learning tool within the Duolingo app with additional digital assets.
Art Director: Matt Powers
Copywriter: Jasmine Chin
PLEASE NOTE: THIS PROJECT HAS NOT BEEN APPROVED OR COMMISIONED BY A CLIENT. IT WAS CREATED SOLELY FOR A CLASS.
Awards/Honors
2023 Shortlist
Young Ones 2023 Shortlist
Highlighted on Home Page
2023 Bronze Award
2023 ADDYs
New Talent 2023 Silver Award
Collaborated with copywriting partner to conduct research on target audience, service, and create ideas
Created avatar motion graphics with Adobe After Effects
Edited and produced case study video with Adobe Premiere Pro
Created logo and other image assets using Adobe Photoshop and InDesign