AMC Theatres Rebrand

Art Direction Craft Project

We chose this brand because this has been their same logo since 1980, and we feel that it’s time for an update.

Current logo

For this logo, we wanted to bring in a more fun, novelty feel to the font.

The visual solution here is the ‘C’ acting as a projector playing a movie.

Art Director: Matt Powers

Art Director: Dara Dilmaghani

PLEASE NOTE: THIS PROJECT HAS NOT BEEN APPROVED OR COMMISSIONED BY A CLIENT. IT WAS CREATED SOLELY FOR A CLASS.